Given the boom in the cannabis industry, it would be reasonable to aim for a job now, while the opportunities are plenty. For many, this is their chance to work with something they’re passionate about. For others, they’re drawn in by the stability of the cannabis industry.

With that in mind, how does one break into the cannabis business? Here is some advice on how to start applying for cannabis-related positions with the highest measure of success.

Know the Basics

As with any specialized career path, the first step in the process is to understand the basics. …

Over the years, every entrepreneur will develop a specialized toolset unique to their needs. These tools help them reach peak efficiency, both as a company and as an individual.

Naturally, many different elements go into an entrepreneur’s toolkit. One that should never be overlooked is the use of social media. Social media can make a massive impact on one’s business if applied correctly.

Find the Right Platform

These days, there are dozens of different social media platforms to choose from. Each one has advantages and disadvantages, so it is up to the entrepreneur to choose wisely. …

All entrepreneurs and business owners have a niche — a specialized service or product that helps them stand out. Finding your niche should be all about finding what interests you the most. Remember, when one is passionate about their career path, they are much more likely to succeed.

It’s essential to choose a niche with care. This will potentially stick with any entrepreneur for life and will undoubtedly stick with any brand or company that is developed within the industry. Here are a few ways to find the right entrepreneurial niche for you.

Passions and Skills

The first step may…

While the laws surrounding medical marijuana vary from state to state, at this point, more than half of the country has legalized some form of it. Medical marijuana is the prescription use of cannabis. Essentially, users get the same product as recreational users, only with a different term and legal definition.

Currently, the FDA has only approved the use of marijuana for two conditions, both rare forms of epilepsy (Dravet syndrome and Lennox-Gastaut syndrome). However, research is being actively conducted on the many other benefits of marijuana, and doctors have begun prescribing it for different conditions.

How Does It Work?

Thanks to the pandemic, hybrid work is on the rise. More than that, companies and individuals have learned that this is an option that can truly work for many. While there were some growing pains, many have found that they prefer the new possibilities available.

What does that mean exactly for an entrepreneur? How will the rise of the hybrid workforce change how an entrepreneur works? Will it change how entrepreneurs think? Will it change how entrepreneurs plan their businesses?

Balancing Work and Life

The balance between work and life can be difficult, especially for entrepreneurs. They are highly motivated…

On March 31, New York officially joined the list of states that have made recreational marijuana legal. That makes them the 15th state thus far, and it was a fight to get the bill approved. According to the now changed laws, any adult over the age of 21 can legally possess marijuana.

It took years of fighting to get to this point, with many supporters lending their voice to the cause. Yet even with the law in place, there is still a lot that residents will need to understand about the changes.

Is It Really Legal?

The simple answer is…

Technological innovation is growing at such a rapid pace that Moore’s Law can’t even define it. No longer just referring to transistor growth, technology keeps expanding in new directions such as device type, speed, and communication methods. The predicted number of smart devices over the next five years will be near 38 billion, web hosting will reach over $77 billion in revenue, cloud solutions will attract over 70 percent of the market, internet users will far exceed the current 4 billion people online, and the global AI market is predicted to have a compound annual growth rate of 42.2% over…

Two of the industries that thrived during 2020 were the CBD and cannabis markets. Retail sales of both recreational and medical cannabis surpassed $15 billion by the end of the year, which was an increase of over 40 percent from the year before. The CBD industry is expected to enjoy a compound annual growth rate through the year 2025. As laws keep changing, this opens up the door for new and exciting ventures in the field. There are some exciting and informative documentaries on the subject for those entrepreneurs looking to join the movement.

The Profit is a documentary-style reality…

The relationship between the United States and legalized cannabis has been a complicated one throughout history. Unlike other countries, America has held steadfast to the belief that cannabis in any form should be classed as a Schedule 1 drug, putting it at the same level as heroin and LSD. There have been repeated attempts to remove it from that list since the 1970s. However, despite medical cannabis being recognized in 46 states, it is still illegal according to the Controlled Substances Act (CSA). …

It would be a colossal understatement to say that 2020 was a challenging year. No industry was left unscathed by the sudden upheaval to our lives, both personal and professional. Perhaps one of the most significant changes was the abrupt transition to a remote work environment. In the U.S. alone, we have gone from a remote working population of 3% to 42% because of COVID-19. For many people, working from home also involved caretaking and homeschooling. …

Cameron Forni

Cameron Forni is the President of Select at Curaleaf and a maverick in the cannabis industry. Learn more at

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