Cameron Forni on Social Media Tips for Entrepreneurs

Over the years, every entrepreneur will develop a specialized toolset unique to their needs. These tools help them reach peak efficiency, both as a company and as an individual.

Naturally, many different elements go into an entrepreneur’s toolkit. One that should never be overlooked is the use of social media. Social media can make a massive impact on one’s business if applied correctly.

Find the Right Platform

These days, there are dozens of different social media platforms to choose from. Each one has advantages and disadvantages, so it is up to the entrepreneur to choose wisely. One way to decide which platform is correct is by considering the type of media the platform supports.

Different platforms support different media, and these options include (but are not limited to) photos, videos, blogs/writing, podcasts, polls, e-books, and infographics. Some platforms are more visual, while others are more informative. So it comes down to what one is hoping to get out of the platform.

Remember, there’s no rule saying that only one social media platform can be used at a time. Just remember that more profiles/platforms mean more time and maintenance, so be smart about it.


Cameron Forni is the President of Select at Curaleaf and a maverick in the cannabis industry. Learn more at