Tips for Cold Pitching Your Business

Cameron Forni
2 min readFeb 3, 2023

Many business owners are afraid of cold pitching. But it can still be incredibly effective if done correctly. It can help you build a strong rapport with potential clients and move them down the sales pipeline. The key is establishing a solid connection with the prospect you’re pitching and finding the right approach. Below are tips for effectively cold pitching your business.

Do Some Research

Most people don’t like cold outreach calls. According to experts, this is why they suggest turning these into warm conversations by conducting background research on the person you’re calling. You should also remember that your goal is to have a deeper conversation.

Prove Your Services are Needed

In 2023, cold calling is no longer considered a traditional approach to a potential customer. Instead, it’s essential to use your call to show how your product or service can help them. This is because, in today’s B2B environment, most buyers are already aware of a potential solution before they even talk to a salesperson.

Think Like a Consumer

Before you start working on your list, you must consider what’s in it for the person you’re trying to reach. Having this mindset will allow you to make a deeper connection and provide them with the necessary information to make an informed decision.

Connect Emotionally

Most buyers make their purchasing decisions based on their emotions, not logic. This is because the buying process is often influenced by the buyer’s values, morals, and feelings. An emotionally engaging presentation can help you build a stronger connection and persuade the potential customer to make a favorable decision.

Make Every Interaction Count

You must understand the industry of a client. This will allow you to provide them with needed information and make every interaction valuable. Providing a quantifiable analysis of how similar companies have overcome their challenges can help you gain an initial meeting. Doing so generates interest in your offering and leads to a follow-up conversation.

Answer Every Question

Making effective cold calls requires continuous skill. One of the most effective ways to connect with potential customers is by providing them with the necessary information. This should include a list of key features, prices, case studies, and testimonials.

Originally published at on February 3, 2023.



Cameron Forni

Cameron Forni is the President of Select at Curaleaf and a maverick in the cannabis industry. Learn more at